Facebook/Meta Ads manager has the worst UX, for bulk upload they ask you to use spreadsheets in 2025 :), here is how I streamlined it for a company who's SaSS is focused on DAM and Reporting.
UX Designer (Contract)
1 PM, 2 Devs,
1 Designer (Me)
Feb 2025 - Mar 2025
Growth marketers don’t dream about spreadsheets.
“They just want to upload the right ads into the right ad sets quickly, without errors, and get on with campaign optimization”

In case you don't want to read the entire case study
