We launched an initial Influencer Insights Dashboard as part of our MVP. After gathering user feedback, we refined and improved it to create a more effective and user-friendly version.
UX Design, Visual Design, Research
Me (Design),
Karnam (Frontend Dev),
Rahul (Strategy),
Bhawana (Backend Dev)
Feb 2025 - Mar 2025
The world of marketing has shifted dramatically. Traditional advertising methods no longer resonate with modern audiences, who skip ads in favor of authentic, engaging content. Brands struggle to connect with their target audience, while influencers seek ways to monetize their passion authentically. Ryme was born to bridge this gap by creating a platform where brands and influencers could collaborate seamlessly.
Influence Application Review Screen
Improve efficiency in reviewing influencer applications for brand campaigns.
Brand managers and marketing teams reviewing influencer applications.
The original design lacked a structured hierarchy and useful insights, making it difficult for users to quickly evaluate influencer applications.
Quickly gauge influencer suitability
Identify strengths/weaknesses.
Decide whether to proceed to detailed analysis or to reject.
Provide an at-a-glance summary (Profile & AI Recommendations).
Offer key insights on followers, performance, and content.
Reveal audience match & overlap with the Brand’s target demographics.
Minimize time to make an acceptance/rejection decision
