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Ryme AI

A Platform That Bridges the Gap Between Brands and Influencers

Crafting a platform that simplifies influencer-brand collaborations through intuitive workflows, actionable insights, and streamlined feedback systems.

MY ROLE

UX Design, Visual Design, Strategy

THE TEAM

Me (Design),
Karnam (Frontend Dev),
Rahul (Strategy),
Bhawana (Backend Dev)

TIMELINE

March 2024 - Nov 2024

-> Check out the Live app <-

Introduction

The world of marketing has shifted dramatically. Traditional advertising methods no longer resonate with modern audiences, who skip ads in favor of authentic, engaging content. Brands struggle to connect with their target audience, while influencers seek ways to monetize their passion authentically. Ryme was born to bridge this gap by creating a platform where brands and influencers could collaborate seamlessly.

Understanding the Problem: Research and Insights

Our design process began with in-depth research to understand user pain points.

For the brands

Fragmented Campaign Management: Brands were juggling multiple tools to onboard influencers, review content, and measure outcomes.
Unclear Influencer Fit: Aligning with the right influencers required manual efforts and guesswork.
Difficulty Measuring ROI: Metrics for campaign success were often generic and lacked actionable insights

For the Influencers

Tedious Onboarding: Influencers struggled to set up their profiles and showcase their niche.
Opaque Campaign Requirements: Campaign details were often unclear, leading to revisions and delays.
Inefficient Feedback Loops: The back-and-forth approval process lacked transparencysure outcomes.

ICP: User Personas

We came up with two personas for the brand side and the influencer side in order to better understand our users.

MVP Vision: Solving Core Market Problems

For the MVP, we focused on delivering the foundational requirements necessary for seamless collaboration between brands and influencers. These features were designed to establish a baseline experience that ensures both parties can work together effortlessly:

01 Streamlined Campaign Creation for Brands

Simplify the workflow from ideation to execution.

01 Streamlined Campaign Creation for Brands

Simplify the workflow from ideation to execution.

01 Streamlined Campaign Creation for Brands

Simplify the workflow from ideation to execution.

02 Intuitive Onboarding for Influencers

Make profile setup and campaign applications seamless.

02 Intuitive Onboarding for Influencers

Make profile setup and campaign applications seamless.

02 Intuitive Onboarding for Influencers

Make profile setup and campaign applications seamless.

03 Data-Driven Insights

Equip users with real-time metrics for decision-making.

03 Data-Driven Insights

Equip users with real-time metrics for decision-making.

03 Data-Driven Insights

Equip users with real-time metrics for decision-making.

04 Collaborative Feedback Loops

Ensure efficient communication between brands and influencers.

04 Collaborative Feedback Loops

Ensure efficient communication between brands and influencers.

04 Collaborative Feedback Loops

Ensure efficient communication between brands and influencers.

Fast paced building

We did not have the luxury of time as we had to ship an MVP that is ready to get us some business out of the market, I immediately started building a design system to ensure consistency in our designs for the future (I always begin with a design system 😉). Since the developer wasn't going to build from scratch, I relied on Google's Material UI (MUI) as the foundation. After a few days, I created our own design system based on MUI.

Part 1 Designing the Mobile app

We began with mobile-first designs for influencers. The goal was to ensure influencers could easily log in, explore, and apply for opportunities posted by brands. Below is a snapshot of the user journey we crafted for influencers:

Feedback flow on the video

Designing the feedback flow was an exciting challenge. Ideally, we envisioned a real-time chat system to facilitate seamless collaboration between brands and influencers. However, due to technical limitations and budget constraints, we developed a Feedback Center as an alternative solution. I'll talk more about that in the Webside application down below

The most challenging aspect was designing the application processing flow, as it required integrating multiple touchpoints and feedback loops. Ensuring a seamless experience for both brands and influencers meant addressing key complexities, such as:

Efficient Communication: Creating a system where brands could easily review applications and provide actionable feedback to influencers.
Transparency: Allowing influencers to track the status of their applications (e.g., "Under Review," "Approved," "Needs Revision") in real-time.
Streamlined Interaction: Designing a collaborative workspace where drafts, comments, and final approvals could flow smoothly between both parties.
Reducing Delays: Implementing notifications and reminders to keep the process moving without bottlenecks.

And here is what you've been waiting for:

Due to time constraints, I couldn’t create many prototypes for this project. But I did make few key prototypes which were essential to communicate the functionality and user flows to the development team effectively.

Part 2 Designing the Web app

On the brand's side, the most challenging aspect was designing the submissions review flow. This process required careful consideration as it involved multiple touchpoints and iterative feedback loops. Key elements of the flow included:

Submission Review Screen: Brands could review influencer submissions using a comment-based system, similar to tools like Loom, ensuring clarity in feedback.
Change Requests: Brands could request revisions, and influencers could resubmit their content while tracking unresolved comments.
Approval and Post Verification: Once content was approved, influencers would post on their social media, and brands would verify the live post for accuracy and visibility.
Iteration Handling: If multiple iterations failed to meet quality standards, brands had the option to reject the submission with valid reasoning

Designing the feedback center

The Feedback Center acts as a structured hub where:

Brands can review influencer submissions, provide detailed comments, and request revisions.
Influencers can view feedback, make adjustments, and resubmit their work efficiently.

The Feedback Center acts as a structured hub where:

Brands can review influencer submissions, provide detailed comments, and request revisions.
Influencers can view feedback, make adjustments, and resubmit their work efficiently.

Dashboard designs

For the dashboards, our primary goal was to efficiently present all necessary insights while minimizing user effort. We aimed to ensure that users could access critical data at a glance without navigating through multiple clicks or layers. Key considerations included:

Clear Visual Hierarchy: Organizing information such as campaign performance metrics, submission insights, and influencer insights in an intuitive layout.
Action-Oriented Design: Placing actionable items (e.g., reviewing submissions, approving posts) directly on the dashboard to streamline workflows.
Data Density with Clarity: Balancing the inclusion of detailed analytics and summaries while avoiding information overload.
Quick Access: Incorporating shortcuts and filters to allow users to drill down into specifics without leaving the main dashboard.

The result was a user-friendly interface that prioritized simplicity, reducing friction and empowering users to make data-driven decisions efficiently.

Clear Visual Hierarchy: Organizing information such as campaign performance metrics, submission insights, and influencer insights in an intuitive layout.
Action-Oriented Design: Placing actionable items (e.g., reviewing submissions, approving posts) directly on the dashboard to streamline workflows.
Data Density with Clarity: Balancing the inclusion of detailed analytics and summaries while avoiding information overload.
Quick Access: Incorporating shortcuts and filters to allow users to drill down into specifics without leaving the main dashboard.

The result was a user-friendly interface that prioritized simplicity, reducing friction and empowering users to make data-driven decisions efficiently.

Conclusion

I’m super excited about the post-MVP phase, where we’ll dive deep into user research to really nail the collaboration process between influencers and brands.

The Ryme project was all about tackling the challenges of building a platform that works seamlessly for both sides. By focusing on the basics like easy onboarding, smooth workflows, and a clear feedback system, we managed to deliver an MVP that covers the core needs.

From designing mobile-first experiences for influencers to building dashboards that give brands all the insights they need, the focus was always on making things simple and intuitive. Even with time and budget constraints, we figured out solutions for tricky parts like the submission review flow and creating a structured feedback system.

This case study shows how smart design decisions can turn user challenges into a solid, user-friendly platform. The MVP is just the beginning—we’ve set the foundation, and I can’t wait to build on it to create something even more powerful and user-centered in the future.

I’m super excited about the post-MVP phase, where we’ll dive deep into user research to really nail the collaboration process between influencers and brands.

Contact

Get in Touch with me

Send me an Email, I'll get in touch with you

Email Me

Or come say Hi on my Instagram

Contact

Get in Touch with me

Send me an Email, I'll get in touch with you

Email Me

Or come say Hi on my Instagram