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Ryme AI

Ryme AI

Ryme AI

Enhancing User Efficiency in Evaluating Influencer Applications

We launched an initial Influencer Insights Dashboard as part of our MVP. After gathering user feedback, we refined and improved it to create a more effective and user-friendly version.

MY ROLE

MY ROLE

UX Design, Visual Design, Research

THE TEAM

THE TEAM

Me (Design),
Karnam (Frontend Dev),
Rahul (Strategy),
Bhawana (Backend Dev)

TIMELINE

TIMELINE

Feb 2025 - Mar 2025

-> Check out the Live app <-

Some context, What is Ryme?

The world of marketing has shifted dramatically. Traditional advertising methods no longer resonate with modern audiences, who skip ads in favor of authentic, engaging content. Brands struggle to connect with their target audience, while influencers seek ways to monetize their passion authentically. Ryme was born to bridge this gap by creating a platform where brands and influencers could collaborate seamlessly.

The world of marketing has shifted dramatically. Traditional advertising methods no longer resonate with modern audiences, who skip ads in favor of authentic, engaging content. Brands struggle to connect with their target audience, while influencers seek ways to monetize their passion authentically. Ryme was born to bridge this gap by creating a platform where brands and influencers could collaborate seamlessly.

Project Overview

Feature

Feature
Feature

Influence Application Review Screen

Influence Application Review Screen

Objective

Objective
Objective

Improve efficiency in reviewing influencer applications for brand campaigns.

Improve efficiency in reviewing influencer applications for brand campaigns.

Users

Users
Users

Brand managers and marketing teams reviewing influencer applications.

Brand managers and marketing teams reviewing influencer applications.

Problem

Problem
Problem

The original design lacked a structured hierarchy and useful insights, making it difficult for users to quickly evaluate influencer applications.

The original design lacked a structured hierarchy and useful insights, making it difficult for users to quickly evaluate influencer applications.

Through user feedback we noted down their expectations

We first thought, all we need to show was followers count and demographics insights

We first thought, all we need to show was followers count and demographics insights

By just listening their expectations, we realized we missed out on big things which would help users make their decision

By just listening their expectations, we realized we missed out on big things which would help users make their decision

Then, we brainstormed on possible solutions, while keeping the objective in mind.

Primary user needs:

Primary user needs:
Primary user needs:

  • Quickly gauge influencer suitability

  • Identify strengths/weaknesses.

  • Decide whether to proceed to detailed analysis or to reject.

Core Objectives:

Core Objectives:
Core Objectives:

  • Provide an at-a-glance summary (Profile & AI Recommendations).

  • Offer key insights on followers, performance, and content.

  • Reveal audience match & overlap with the Brand’s target demographics.

  • Minimize time to make an acceptance/rejection decision

We structured the insights in a logical flow, prioritizing the most important information first.

Started exploring the desings, my objective was to balance the colors and not make it heavy visually

And here is the final design

Mettalic shape background image

Contact

Get in Touch with me

Send me an Email, I'll get in touch with you

Email Me

Or come say Hi on my Instagram

Mettalic shape background image

Contact

Get in Touch with me

Send me an Email, I'll get in touch with you

Email Me

Or come say Hi on my Instagram

Mettalic shape background image

Contact

Get in Touch with me

Send me an Email, I'll get in touch with you

Email Me

Or come say Hi on my Instagram